Market Size Slide
Done.
TAM SAM SOM is the standard way to explain market size. This generator gives you a clean concentric-circle graphic that looks professional and downloads as a transparent PNG.
1. What TAM, SAM, and SOM Mean
TAM
Total Addressable Market
The total market demand if you could serve everyone.
SAM
Serviceable Available Market
The segment you can actually target with your product and geography.
SOM
Serviceable Obtainable Market
What you can realistically capture in the short term.
2. How to Present Market Size on a Slide
Keep it simple. One graphic, one sentence explaining your wedge, and a number that does not trigger disbelief.
3. Common Mistakes
- Making SOM microscopic with exact proportional scaling.
- Using unrealistic TAM numbers without explaining the wedge.
- Spending hours designing circles that still look amateur.
FAQ
is the png transparent?
Yes. The PNG downloads with a transparent background so you can place it on any slide color.
should the circles be proportional?
Exact proportional area scaling usually makes SOM invisible. This generator keeps the graphic readable while still communicating the concept.
what should i put for som?
A realistic 2–3 year target you can defend. Investors care about SOM more than TAM.